« Pay-Per-Click Advertising »PPC puts you in control.

What’s the most powerful way to drive traffic to your site? Pay-per-click advertising, in place of or in conjunction with an SEO campaign. PPC puts you in control; you drive the traffic. And with me, you turbo-drive it.

Here’s how it works: because you only pay when someone actually clicks on your ad, PPC advertising guarantees results for every dollar spent. But that click-through-rate (CTR) is only the first consideration.

The next, and most important, is the conversion rate. This is where most PPC campaign managers stumble, because a PPC campaign that both draws visitors to your site with a compelling ad and converts them into paying customers with terrific web content requires both technical expertise and copywriting artistry.

The marriage of PPC technical expertise, SEO know-how and wordsmith craftsmanship is a skill few PPC firms can boast.

I Can Get You There

Although I can’t guarantee specific results (no reputable firm can), if your PPC campaign hasn’t been professionally managed previously, generally you can expect a dramatic improvement in results within the first couple of months. From there, thanks to a rigorous methodology of continuous ad testing, the campaign results continue to slowly improve from month to month.

Case Study

This recent PPC campaign for a travel site is a great example of what professional PPC management can do — and, more specifically, what I can do, thank you very much!

• Click-through-rate (CTR): Within the first three months of running the campaign, I increased the CTR – the rate at which people click on the ad to go to the site – by 573%. (Yes. Really.)
• Conversion tracking: They were not monitoring conversion (leads & sales), so I implemented conversion tracking, optimized the site to help convert visitors into leads, and within the first six weeks the conversion ratio was already tracking at 12.12%.
• Cost-per-click (CPC) : Meanwhile, by improving the quality of the ads, I reduced the CPC – which varies according to Google’s proprietary algorithm – by 37.6%.
• Impressions: Impressions (the number of times an ad is viewed) dropped by half, which means I was successfully able to target the ads so that they show only where they actually count.

See for yourself in the snapshot above. Note that the total cost of the campaign shot up thanks to an optimized (and in this case, more aggressive) budget to maximize return-on-investment.

Now the only question is, what can I do for you?

Let’s talk about how my experience, expertise and insight can benefit your PPC campaign. My initial consultation is always no-charge and no-obligation, any ideas brainstormed included.

Discounts

I offer discounts for term (quarterly versus monthly) and for volume (e.g., if you package PPC and SEO services together). Altogether, it’s possible to get up to 25% off my normal services. All fees are payable in advance, but for first time customers who opt for a quarterly package, I only charge for half the fee in advance. This gives you a chance to evaluate my services while enjoying a lower quarterly rate, without committing yourself to an entire quarter. (The one-time setup fee still applies; if that’s of concern, start with my Q&A Mini-Retainer, Tune-Up Service or Expert Edge DIY Package instead (see chart below).)

What the…?!

If the chart below looks like Swahili, contact me and I’ll walk you through it. My services can be as lean and compact or as comprehensive as you’d like, and I specialize in translating technical into understandable.