SEO Keyword Research Step 3.3: Whittle the List Down
Friday, March 27th, 2009 | SEM, SEO | 1 Comment
This entry is part 11 of 13 in the series Keyword Research
We have enough information to start whittling our list down.
If you look through the list, you’ll notice pairs, trios or even larger groupings of keyword terms or phrases that present only minor variations of each other – plural versus singular, different tenses, etc.
In comparing [...]
SEO Keyword Research Step 3.4: Assess Keyword Intent
Thursday, April 2nd, 2009 | SEM, SEO | No Comments
This entry is part 12 of 13 in the series Keyword Research
How targeted is the keyword in question? Is it going to capture the web traffic you want – visitors who want what your site offers, and are thus primed to convert (i.e., make that sale, leave a comment, request more information, whatever action you [...]
SEO Keyword Research Step 3.5: Assess Keyword Difficulty
Wednesday, April 8th, 2009 | SEM, SEO | No Comments
This entry is part 13 of 13 in the series Keyword Research
This is the first step that will look at Keyword Difficulty (or competitiveness). This will give us a basic idea of how hard it will be to rank for that keyword.
We already have the start of an answer. The third column in our spreadsheet, [...]
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