How To Do Keyword Research For SEO: A Free Step-by-Step Guide
Monday, March 9th, 2009 | SEM, SEO | No Comments
This entry is part 1 of 13 in the series Keyword Research
Keywords are terms or phrases web users enter into a search engine to find relevant websites.
Therefore, when optimizing your site for search engines, you want to choose keywords which match the terms or phrases your target audience will use to find a site like [...]
SEO Keyword Research: Introduction
Tuesday, March 10th, 2009 | SEM, SEO | 1 Comment
This entry is part 2 of 13 in the series Keyword Research
In choosing keywords to use in your search engine optimization plan, three basic considerations stand out:
Relevance
Search Volume
Competition
Keyword Relevance
The keyword must be highly relevant to your site. In other words, you want the keywords you use to relate to your products, services or the information [...]
SEO Keyword Research Step 1: Build Your Basic Keyword List
Wednesday, March 11th, 2009 | SEM, SEO | 1 Comment
This entry is part 3 of 13 in the series Keyword ResearchThe Basic Keyword List
Just sit down and list out every relevant word and phrase that comes to mind. Remember, most of your keywords will be between 2 and 5 words long, so we want more than just single words. Don’t censor yourself [...]
SEO Keyword Research Step 2.1: Expand The Keyword List With ‘Related Searches’
Thursday, March 12th, 2009 | SEM, SEO | No Comments
This entry is part 4 of 13 in the series Keyword Research
Don’t worry – this is a simple step!
Go through your list, and enter keywords one at a time into your search engine of choice. That’s it!
Many times (though not always) search engines will offer “related terms” along with the search results. Just focus [...]
SEO Keyword Research Step 2.2: Expand The Keyword List By Studying Your Business Competition
Monday, March 16th, 2009 | SEM, SEO | 1 Comment
This entry is part 5 of 13 in the series Keyword Research
We need to differentiate between two kinds of competition, although there will be significant overlap.
Business competition – you should know these companies or people already. They’re competitors for your customers.
Keyword competition – websites using the same keywords you’re considering. You’re not competing [...]
SEO Keyword Research Step 2.3: Expand The Keyword List By Studying Your Keyword Competition
Tuesday, March 17th, 2009 | SEM, SEO, Simplify Your Work Life | 1 Comment
This entry is part 6 of 13 in the series Keyword Research
In the last step, we used business competitors to brainstorm possible keywords. Now we’re going to look at keyword competitors. Remember the subtle difference:
Business competition – you should know these companies or people already. They’re competitors for your customers.
Keyword competition – websites using [...]
SEO Keyword Research Step 2.4: Expand the List by ‘Building’ Keywords
Wednesday, March 18th, 2009 | SEM, SEO | No Comments
This entry is part 7 of 13 in the series Keyword Research
We’ve already touched on this step in Step 1, but now’s a good time to revisit the idea. At this point, we’re going to add to our list of keywords by “building” a phrase. We’re going to take some of the core terms or [...]
SEO Keyword Research Step 2.5: Expand the Keyword List via the Google AdWords Keyword Tool
Thursday, March 19th, 2009 | SEM, SEO | 2 Comments
This entry is part 8 of 13 in the series Keyword ResearchWe’ve gone through an exhaustive process for building your keyword list, and by now you may already have a ton of terms. And we’re not even done yet!
But don’t despair – this is the last step in building the list. After this, [...]
SEO Keyword Research Step 3.1: Research the List with the Google AdWords Tool
Monday, March 23rd, 2009 | SEM, SEO | No Comments
This entry is part 9 of 13 in the series Keyword ResearchFinally, we have arrived at the research and analysis portion of our step-by-step keyword research!
For the first step, we’re going to stick with the Google AdWords Keyword Tool in order to fill out our existing spreadsheet.
Many lines of your spreadsheet will now have data [...]
SEO Keyword Research Step 3.2: Researching Keywords – Taking Stock
Wednesday, March 25th, 2009 | SEM, SEO | 1 Comment
This entry is part 10 of 13 in the series Keyword Research
Before we move further into the actual research, let’s take a moment to understand what we’re researching exactly. What is the information we’re trying to derive about these keywords, and why?
Qualities of a Keyword, Revisited
Since we’re a little deeper in the process, I’m going [...]
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