SEM
SEO Keyword Research Step 3.5: Assess Keyword Difficulty
Wednesday, April 8th, 2009 | SEM, SEO | No Comments
This entry is part 13 of 13 in the series Keyword Research
This is the first step that will look at Keyword Difficulty (or competitiveness). This will give us a basic idea of how hard it will be to rank for that keyword.
We already have the start of an answer. The third column in our spreadsheet, [...]
SEO Keyword Research Step 3.4: Assess Keyword Intent
Thursday, April 2nd, 2009 | SEM, SEO | No Comments
This entry is part 12 of 13 in the series Keyword Research
How targeted is the keyword in question? Is it going to capture the web traffic you want – visitors who want what your site offers, and are thus primed to convert (i.e., make that sale, leave a comment, request more information, whatever action you [...]
SEO Keyword Research Step 3.3: Whittle the List Down
Friday, March 27th, 2009 | SEM, SEO | 1 Comment
This entry is part 11 of 13 in the series Keyword Research
We have enough information to start whittling our list down.
If you look through the list, you’ll notice pairs, trios or even larger groupings of keyword terms or phrases that present only minor variations of each other – plural versus singular, different tenses, etc.
In comparing [...]
SEO Keyword Research Step 3.2: Researching Keywords – Taking Stock
Wednesday, March 25th, 2009 | SEM, SEO | 1 Comment
This entry is part 10 of 13 in the series Keyword Research
Before we move further into the actual research, let’s take a moment to understand what we’re researching exactly. What is the information we’re trying to derive about these keywords, and why?
Qualities of a Keyword, Revisited
Since we’re a little deeper in the process, I’m going [...]
SEO Keyword Research Step 3.1: Research the List with the Google AdWords Tool
Monday, March 23rd, 2009 | SEM, SEO | No Comments
This entry is part 9 of 13 in the series Keyword ResearchFinally, we have arrived at the research and analysis portion of our step-by-step keyword research!
For the first step, we’re going to stick with the Google AdWords Keyword Tool in order to fill out our existing spreadsheet.
Many lines of your spreadsheet will now have data [...]
SEO Keyword Research Step 2.5: Expand the Keyword List via the Google AdWords Keyword Tool
Thursday, March 19th, 2009 | SEM, SEO | 2 Comments
This entry is part 8 of 13 in the series Keyword ResearchWe’ve gone through an exhaustive process for building your keyword list, and by now you may already have a ton of terms. And we’re not even done yet!
But don’t despair – this is the last step in building the list. After this, [...]
SEO Keyword Research Step 2.4: Expand the List by ‘Building’ Keywords
Wednesday, March 18th, 2009 | SEM, SEO | No Comments
This entry is part 7 of 13 in the series Keyword Research
We’ve already touched on this step in Step 1, but now’s a good time to revisit the idea. At this point, we’re going to add to our list of keywords by “building” a phrase. We’re going to take some of the core terms or [...]
SEO Keyword Research Step 2.3: Expand The Keyword List By Studying Your Keyword Competition
Tuesday, March 17th, 2009 | SEM, SEO, Simplify Your Work Life | 1 Comment
This entry is part 6 of 13 in the series Keyword Research
In the last step, we used business competitors to brainstorm possible keywords. Now we’re going to look at keyword competitors. Remember the subtle difference:
Business competition – you should know these companies or people already. They’re competitors for your customers.
Keyword competition – websites using [...]
SEO Keyword Research Step 2.2: Expand The Keyword List By Studying Your Business Competition
Monday, March 16th, 2009 | SEM, SEO | 1 Comment
This entry is part 5 of 13 in the series Keyword Research
We need to differentiate between two kinds of competition, although there will be significant overlap.
Business competition – you should know these companies or people already. They’re competitors for your customers.
Keyword competition – websites using the same keywords you’re considering. You’re not competing [...]
SEO Keyword Research Step 2.1: Expand The Keyword List With ‘Related Searches’
Thursday, March 12th, 2009 | SEM, SEO | No Comments
This entry is part 4 of 13 in the series Keyword Research
Don’t worry – this is a simple step!
Go through your list, and enter keywords one at a time into your search engine of choice. That’s it!
Many times (though not always) search engines will offer “related terms” along with the search results. Just focus [...]
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